Blog
Decisions with the reasoning left in. Mostly about why the suite is shaped the way it is, and what that costs us — which is the part a changelog never tells you.
3 min readengineeringdocs
We published docs before the plugins. Here is the rule that makes that honest rather than misleading, and how the changelog avoids the same trap.
This site is deliberately ahead of the software. The plugin pages describe plugins that are being finished; the documentation describes settings screens nobody has built. That is…
3 min readengineeringlicensing
Why the licence client caches its last good answer for three days and fails open, and what an expired licence actually stops.
There is a category of WordPress plugin failure that happens entirely on the vendor's side of the wire. The licence server has an outage, and thousands of sites that were working…
3 min readproduct
Four plugins cost more to build and more to market than one plugin with four feature tabs. Here is what we get back for that.
The obvious version of Subset is one plugin with four tabs. It would be cheaper to build, cheaper to market, and it is what the market rewards — the biggest names in the WordPress…